Settling-In Tips from
Staff at Crown Seoul


What is special or unique about your city?
While Korea has been referred to as "The Land of the Morning Calm" and "The Hermit Kingdom", these titles are no longer appropriate for such a dynamic, fast-paced city which Seoul, the capital city, has become.

Seoul is a large, modern, populated city with over 10 million people. The city is bisected by the Han River into north and south and is home to Kimchi, the staple of the Korean diet. Seoul has been host to such international events as the 1988 Olympics, the 2002 World Cup, and most recently the G-20 Summit in November 2010.
Tae-kwon-do is the National Sport and global headquarters are in Seoul.
There are a number of world-class companies such as Samsung, Hyundai, and LG who's brands are recognized all over the world.

There are lots of palaces, museums, cultural sites, and festivals to experience and explore. Skiing and skating are popular in the winter and biking, hiking and swimming are popular in the summer, spring and fall.

In the past, Korea was not known as a popular tourist destination relative to the rest of Asia. Most foreigners came to Korea primarily for their careers, to teach English or because of a diplomatic or military posting. This has changed over the past 5-10 years, and tourism is on the rise, in part due to the Korean Wave or Hallyu, which refers to the spread of South Korean culture around the world. The term was coined in China in mid-1999 by Beijing journalists surprised by the fast growing popularity of Korean entertainment and culture in China. The Korean wave is responsible for achieving over one billion dollars in revenue annually for South Korea through cultural exports.
 
What are a newcomer's first impressions of your city?
Most first impressions are somewhat of surprise when people first arrive, meaning that people are typically surprised at what a big, modern city Seoul is, with all the technology, shops, extensive subway, countless number of high-rise apartment complexes, traffic, crowded streets, etc.
There are also a few initial challenges people face, often due to the language barrier, cultural differences and navigating around in a big city.
 
Are these impressions likely to change?
Many of these impressions will not change specifically, but what does often change are peoples appreciation of this dynamic city. Once people learn the basics of the language and gain an understanding of the history and culture, people tend to become quite fascinated by Seoul and Korea in general. It's an amazing story how the people of Korea came together after the Korean War (1950-1953) to rebuild Seoul and the nation. There was significant self-sacrifice in order to achieve what Korea has in such a short amount of time.

The government has also taken big steps to improve the living conditions of Seoulites and made the city a great place to live in. There was a restoration project in 2003-2005 for a stream in the heart of the city, Cheonggyecheon stream which is now enjoyed by thousands everyday in the city. Seoul is a really intriguing place with some excellent contrasts between old and new, especially in downtown Seoul.

By and large, people adapt to living in this city, and begin to even enjoy it. The cultural and language barriers do not go away, these just need to be overcome by individuals.
There is an excellent book by RHIE Won-bok, entitled "Korea, In Search of the Country, the Society and the People", which is recommended for anyone planning to live and work in Korea, as it gives great insights into the Korean culture.
 
What is the local language?
Korean or Hangul.
 
How easily could I live in this city without knowing this language?
It's getting easier, as more and more people are speaking English - but there will be times when language will become a barrier. It will help tremendously to learn the basics to get around town, direct a taxi driver or order food in a local restaurant. The Korean alphabet is actually very easy to learn and very phonetical.
 
What are good things to remember in order to avoid offending the other residents of this city?
Take your shoes off when entering someone's home. Do not write someone's name in red ink. Don't stick your chopsticks in your rice. Don't pour your own drink, and when being poured a drink hold your glass with two hands. Don't blow your nose at the table while eating. And learn the local system to dispose of your garbage, there are specific trash bags one must use specific to their neighborhood - it will keep your neighbors happy!
 
How might the local weather affect my daily life?
There are four distinct seasons in Seoul. The spring and fall are spectacular, with beautiful flowers blooming in the spring, and the foliage in the fall. The winter is cold and dry, with some striking clear, blue skies. The summer is hot and humid including a rainy season sometime usually in July or August. So people do need to have appropriate clothing for the four seasons. Many also invest in a humidifier and dehumidifier for their homes to cope with the winter and summer seasons.
 
Is there anything else I should know about the overall character of your city or its people?
Koreans tend to be an "extreme" people with huge amounts of pride in their country. A couple of great examples, during the 2007 Asian economic crisis, Koreans brought their gold rings, necklaces, jewelry to their local banks to help increase the country's foreign reserves. Another great example of this nationalistic pride was during the 2002 Football Worldcup hosted by Korea and Japan. Nearly every Korean wore a 'Be the Reds' t-shirt and supported their team throughout the tournament. People spent hours practicing specific cheers to support their national team, which in the end reached the semi-finals and beat many peoples expectations...except for the Koreans!

Koreans work very hard, like to drink, eat very spicy food and are very determined to finish what they started. Korea is not the easiest country to live in as an expat, BUT with an open mind, a good sense of humor and a good bit of patience, people can and do have wonderful experiences living and working here.
 
Useful Links
Below are a few popular websites for Seoul city, English magazines & newspapers and chamber of commerces in Korea. This is by no means a complete listing, please contact the Crown Seoul office to enquire or request any additional information.

Useful WebsitesAddresses
Government of Korea - official sitehttp://www.korea.net
Seoul Metropolitan Government - official sitehttp://english.seoul.go.kr
Seoul Global Center (SGC)http://global.seoul.go.kr
Seoul Stylehttp://www.seoulstyle.com
Seoul Magazinehttp://www.seoulselection.com
10 Magazinehttp://www.10mag.com
Korea4Expatshttp://www.korea4expats.com
The Korea Herald - newspaperhttp://www.koreaherald.com/
The Korea Times - newspaperhttp://www.koreatimes.co.kr
Korea JoongAng Daily (in association with the Int'l Herald Tribune)http://joongangdaily.joins.com/
American Chamber of Commerce Korea (AMCHAM)http://www.amchamkorea.org/
Australian Chamber of Commerce (AustCham)http://austchamkorea.org/
British Chamber of Commerce in Korea (BCCK)http://austchamkorea.org/
European Union Chamber of Commerce (EUCCK)http://www.eucck.org
Korean Chamber of Commerce & Industry (KCCI)http://english.korcham.net
 
 

IMPORTANT NOTE:
Crown Relocations has made every effort to present accurate information. However, regulations, rates and other variables are subject to change and Crown Relocations cannot accept responsibility for the errors that might result. Please contact your closest embassy or consulate for confirmation.