Home > Resource Center > Cultural Dimension > India

Cultural Dimensions in India


Geert Hofstede's Cultural Dimensions: India vs. World Average

Power Distance Index PDI (India 77 vs. World Average 56.5)

Power Distance Index PDI (India 77 vs. World Average 56.5)

Some tips to for the high PDI workplace...

  • As status is recognized by age, university degree and profession, use of a person's title is important. Address someone as Dr. or Professor whenever possible. Do not call someone by their first name until they ask you to
  • Put your university degree or any accreditations on your business card
  • Deploy senior staff members to communicate and make announcements to general staff
  • Respect is based on seniority and not necessarily on proficiency, skills or knowledge
  • Lay out clear instructions and procedures to employees

Individualism IDV (India 48 Vs. World Average 40)

Individualism IDV (India 48 Vs. World Average 40)

Some tips for the low IDV workplace...

  • Aim to build lasting relationships
  • Expect low job turnover
  • Reward/recognize the whole group/team, not individuals
  • Avoid asking pointed questions
  • Do not expect decisions made at meetings, as meetings are merely forums for exchange of information
  • Allow time in meetings for team members to consent and consult
  • Be prepared to be asked personal questions or invited to family events by peers

Uncertainty Avoidance Index UAI (India 40 vs. World Average 65)

Uncertainty Avoidance Index UAI (India 40 vs. World Average 65)

Some tips for the low UAI workplace...

  • Present a bottom line, an objective, then build your case around questions
  • Expect frequent rescheduling of meetings
  • It is a good idea to confirm a day before the scheduled meeting
  • Be prepared for ambiguity and vagueness

For more information, please submit the form below. We will contact you within two days.


After the Global Passport® session, I was thinking about all the points raised and have incorporated key elements into my plan of how I want to engage with my Indonesian staff and key stake holders.

J.K. on assignment in Indonesia
Country of origin: New Zealand

Standard Chartered Bank