Issue 1 2009 > Crown Earns Award for Logistics Excellence
Hong Kong Trade Development Council Rewards Crown for Logistics Excellence
In late 2008, the Hong Kong Trade Development Council (HKTDC) presented the logistics team from Crown Hong Kong with the “2008 Hong Kong Logistics Award for Medium-sized Enterprises.”
HKTDC is the global marketing arm and public service hub for the Hong Kong-based manufacturers, traders and service exporters. The organization’s activities are geared to small and medium-sized enterprises (SMEs)–the chief drivers of Hong Kong’s trade. With the motto “Saluting Logistics Excellence,” the 2008 HKTDC awards were designed to recognize, promote and commend the outstanding achievements of Hong Kong logistics professionals.

Analdo Li, general manager for Crown Logistics
in Greater China proudly accepts the award
at the Hong Kong Convention & Exhibition Center
Representatives from the industry served as judges and presented awards to organizations in the following categories: Service and Technology Innovation, Small-sized Enterprise, Medium-sized Enterprise, Greater China partnership and People Development.
Crown Logistics was nominated for the first time and the Hong Kong team was proud to win the award for Medium-sized Enterprises. Analdo Li, general manager for Crown Logistics in Greater China, proudly accepted the award by saying, “it is indeed a great honor to be recognized with one of the most prestigious awards of the logistics industry in Hong Kong. Not only is it an endorsement for what we have done in the past, but it also provides a benchmark for our company to ‘raise the bar’ and propel our service level to even higher standards.”
Crown Logistics was rewarded based on the following criteria:
- Leadership with well-defined business strategy
- Clear organizational management processes
- Proven results in quality and cost management
- Customer service business results
- Outstanding operational KPIs (Key Performance Indicators)
- Service profile
- Contribution to industry and society
Crown Hong Kong's Logistics division has been operating since 1994 and is headed by general manager Analdo Li. Analdo’s team manages over 500,000 items, equivalent to over 15,000 SKUs (stock-keeping units) per day for an exclusive clientele that includes Alfred Dunhill, Body Shop, G.O.D., Christian Dior, Fancl House and Shanghai Tang.
In December of 2008, Crown added another luxury brand to its repertoire of logistics clients, the world renowned Marc Jacobs brand, owned by LVMH (Louis Vuitton Moet Hennessey). The team is setting up another world-class Regional Distribution Center (RDC) and will provide services such as cargo inspection, storage and warehouse management, supplier inventory management, and importing and exporting.
For more information about Crown Logistics, please visit crown-logistics.com.

