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Ken Madrid, Crown’s Chief Executive Officer – Asia Pacific, recently contributed to a case study in a report by The Economist Intelligence Unit (EIU) – an independent business within The Economist Group and sister company to The Economist newspaper.

APAC CEO Ken Madrid
    Ken Madrid, Crown's Chief Executive
    Officer – Asia Pacific

EIU publishes a number of reports each year, providing forecasting and advisory services through research and analysis. This includes country economic forecasts, country risk service reports and industry reports.

Its latest report, "Free trade frontier? Hong Kong businesses and the future of FTAs", features a case study entitled, "Crown Worldwide Group – CEPA paving the way". In this study, Ken shares his thoughts on the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA), which he credits to have transformed the way we conduct business in China.

In doing so, Ken discusses how the trade agreement has allowed Crown to control its own destiny in China. But what CEPA – and other – trade agreements have largely failed to change, is the complexity of customs procedures, in China and other countries around the region.

To read the full case study, visit page eight of the report on The Economist Insights' website.

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