Crown announces new head of brand & marketing services, Nick Tribe
October 22, 2012
Hong Kong, October 22, 2012 --Crown Worldwide is pleased to announce the appointment of Nick Tribe as Group Head of Brand and Marketing Services, effective October 1, 2012. Tribe and his team will oversee brand repositioning and developments in support of marketing initiatives and business strategies across all divisions of the Crown Worldwide Group: Crown World Mobility, Crown Relocations, Crown Records Management, Crown Fine Art, Crown Logistics and Crown Wine Cellars.
Tribe has over 16 years of international B2B marketing and brand experience at a senior level. His areas of expertise include digital channels, brand management, marketing communications, product development, PR and events. Tribe has worked for companies across a variety of industries, including The Economist, Financial Times, Mellon Global Investments and Equifax. He was most recently with Rentokil Initial where he supported the development and managed the creation of the Ambius brand identity and its successful, award-winning implementation across North America, Europe and Asia Pacific.
Based in London, Tribe will lead the Group Brand Hub for all Crown Worldwide’s divisions and will report directly to Norah Franchetti, group vice president, marketing, learning and development. Franchetti says of Tribe’s new role, "His key responsibilities will be to continue to emphasize and enhance our market position as the industry leader across every Crown business, which have been very successful for almost 50 years. The Crown Brand Hub team consists of experts in communication, market insight and other marketing support services, strategically positioned across the globe to efficiently support the brand development. We are very excited to have Nick join our team and I am confident that he will contribute greatly to our dynamic organization."
Visit Crown on the Web at crownworldwide.com.
Crown Worldwide Group
Crown Worldwide Group (crownworldwide.com) operates from more than 265 locations in almost 60 countries. From its worldwide office network, it provides a range of services to governments, multi-national corporations, museums, galleries and private customers. Crown Worldwide's divisions include Crown Relocations, Crown World Mobility, Crown Records Management, Crown Fine Art, Crown Logistics and Crown Wine Cellars. Established in 1965, the Crown Worldwide Group is a privately held company with global headquarters in Hong Kong.
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