Ulsan, on the south-eastern tip of the Korean peninsula, is famed for its arresting rocky cliffs, long stretches of sandy beaches, for being home to the world’s largest automobile manufacturing plant, for whale watching and, more notoriously, for whaling. The city has grown to be South Korea’s most important industrial hub, powered in recent years by Hyundai, the country's largest automobile manufacturer. Roughly one million people live in the city, many with ties to the industry. Ulsan’s strong whaling heritage has earned the coastline a high degree of respect within the local community. Koreans and international residents alike regularly frequent its beaches. A day at the beach in Ulsan provides an interesting insight into the region’s cultural diversity. Ulsan’s locals love to make a home-away-from home during their seaside visit. Throughout the day, the beach will slowly fill with large tents in which banquets are laid out. Swimming costumes (particularly on women) are definitely not "du jour." Instead, locals swim and play in the ocean fully clothed, or lie buried in the sand (fully clothed – purportedly there are enormous health benefits to doing so). As the sun sets, the firecrackers come out. Don’t be alarmed to see a father versing his 4-year old son in the art of lighting firecrackers; this is perfectly normal. Such profound cultural distinctions are underscored by Korea’s language, both spoken and written. Korea’s culture is as esoteric as it is enthralling, no more so than in Ulsan, which is less cosmopolitan than Seoul. The language and cultural barriers are often easily overcome; Ulsan’s locals are generally warm, friendly and inclusive. Coupled with a strong local expat community, living in this city is an enriching, rewarding experience.